Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Management Science

Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Management Science

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Cliff Ragsdale is an innovator of the spreadsheet teaching revolution and is highly regarded in the field of management science. The sixth edition of SPREADSHEET MODELING AND DECISION ANALYSIS retains the elements and philosophy that has made its past editions so successful. This version of SPREADSHEET MODELING AND DECISION ANALYSIS has been updated for use with Microsoft Office Excel 2010. It provides succinct instruction in the most commonly used management science techniques and shows how these tools can be implemented using the most current version of Excel for Windows. This text also focuses on developing both algebraic and spreadsheet modeling skills. Risk Solver Platform replaces Crystal Ball in the sixth edition. Risk Solver Platform includes all of the capabilities of Risk Solver for risk analysis and Monte Carlo simulation, all of the capabilities of Premium solver Platform for optimization, and new capabilities for finding robust optimal decisions using simulation, optimization, stochastic programming, and robust optimization methods. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.CU uses television commercials and direct mail as its primary means of offering cards to potential customers. ... reduce the cost and increase the effectiveness of its direct mail marketing efforts if it could do a better job of predicting who will and will not respond to its credit card solicitations. ... The data found in the file CapitalUno.xls summarizes the demographics and response to the solicitation for each household. ... Calculate the centroids for each group in the analysis sample.


Title:Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Management Science
Author: Cliff Ragsdale
Publisher:Cengage Learning - 2010-12-06
ISBN-13:

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