Perspectives on Social Media Marketing
Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with traditional marketing, and measuring the success of social media campaigns.
| Title | : | Perspectives on Social Media Marketing |
| Author | : | Stephanie Agresta, B. Bonin Bough, Jason I. Miletsky |
| Publisher | : | Cengage Learning Ptr - 2010 |
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