Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

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Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.Like in any other service industry, things can sometimes go wrong in the process of teaching. For example, exam questions may be set ambiguously, answers might be graded wrongly or students may be given improper information (Iyeranbsp;...


Title:Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Author: Tripathi, Purnendu
Publisher:IGI Global - 2013-05-31
ISBN-13:

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